What is a Personal Brand?
You never get a second chance to make a first impression; make it one that will set you apart, build trust and reflect who you are.
Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when youʼre not in the room.” The term “branding” used to be reserved for businesses, but with the advent of social sites and the gig economy, personal branding has become fundamental. A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.
How Nhype Personal Branding Works?
Be part of a tribe of millions of people working to build their personal brand by joining our site in as little as 5 minutes.
2. LEARN & DEFINE
Understand your weaknesses and your strengths; define your goals and expectations. Learn how digital marketing and personal branding work and how to promote yourself.
Put in practice everything you have learned and build, monetize and market your personal brand by leveraging our services and experts.
Why itʼs more important than ever to have a Personal Brand?
Whether you know it or not want it or not, you already have a personal brand. When you Google yourself, what pops up? All those results are the first impression people will have of you even before they meet you. Is it a good impression or a bad one? Will this bring you more opportunities? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent and has a clear message? Whether you have a date or a job interview, chances are they are going to Google you to learn more about who you are. With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.
Personal branding in the workplace and business is not a trend; it’s a survival strategy.
Whether youʼre an employee, entrepreneur or you are just starting up, cultivating a personal brand has become more important than ever. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.
Personal branding is also advantageous from the employerʼs viewpoint. Companies that encourage employees to build strong personal brands get more business. When employees are allowed to represent their company they are not only promoting themselves but also providing the organization more exposure, acquire new customers and retain existing ones. Only because they are viewed as trustworthy.
Another reason personal branding is valuable is that the gig economy is not going away anytime soon. The average person switches jobs every 2 to 3 years, and by 2020, freelance and contract workers will make up 43% of the U.S. workforce. Diane Mulcahy, the author of The Gig Economy, says:
“Weʼre seeing only one trend here, which is that the gig economy is big and getting bigger. Companies will do just about anything to avoid hiring full-time employees. Add to that the fact that there is no job security anymore, and workers are increasingly aware that they need to work differently if they want to create any sort of stability for themselves.”
If you arenʼt effectively managing your online reputation and personal brand, then you run the risk of losing out on business. Still not sure that a personal brand is not ‘a want’ is ‘a must’? Think about this:
- Nobody is gonna buy anything from you if they don’t know who you are!
- Your crush will not date you if she doesn’t know you exist!
- Your company will not promote you if you don’t stand out from the crowd.
- The more people know who you are, what you do and what you stand for, the more they trust you. The more they trust you the more options you have.
A personal brand will open you to new opportunities you have not even consider. Thanks to technology, there’s never been easier to break from the anonymity that it is today. You have access to billions of people all logged in into social media platforms just waiting to be introduced to you.
Think about that, what a huge opportunity this can be.
10 years ago if you wanted people to hear from you, you have to either get on TV or hustle your way into interviews in the local newspaper or magazine. Today with the tap of an icon your message gets sent to millions.
Nhype is the only Personal Branding platform that offers an end-to-end complete personal branding solution. By using a flexible, behavioral-based learning system we can engage with you every step of the way. We can capture relevant metrics, and deliver a personalized program based on your goals and create a great experience. Thru the Nhype platform, you will not only be able to learn at your own pace everything you need to know about how to build and grow a personal brand but also access top services and professionals to help you along the way.